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Youth Worker Cafe: Knox County

Community Conversation: The Effects of Marketing on Youth Tobacco Usage

February 15, 2018

11:00am - 1:00pm (Eastern)

10:00am - 12:00pm (Central)

Location

Vincennes University Beckes Student Union - Fort Sackville Room

Address

1101 N 2nd St, Vincennes, IN 47591

Cost

Free - Lunch Provided

Description

Among Hoosier youth, 51.5% of middle school tobacco users and 62.4% of high school tobacco users use a flavored tobacco product. In both Knox and Daviess County, flavored mini cigars, flavored cigarillos, smokeless tobacco, e-cigarettes, and premium cigars are available. Data shows that 89% of retailers in Knox County and 92% of retailers in Daviess County sell flavored tobacco products.

Join us for this free lunch event to learn about marketing tactics used by the tobacco industry to target and entice youth to use tobacco products, including inexpensive, flavored tobacco products. This presentation will explore point-of-sale tobacco marketing seen in Knox and Daviess Counties compared to 34 other counties throughout the state of Indiana.

Attendees will:

  • understand price promotions and how they impact a young person’s decision to use a tobacco product;
  • hear about tobacco industry marketing strategies and about tobacco marketing in the local community; and
  • understand how tobacco marketing affects the youth of our community.

Speaker: Krystle Russell, Hoosier Uplands, TPC Program Coordinator, Knox County Tobacco Prevention and Cessation Coalition

Krystle Russell has Master’s Degree in criminal justice from Saint Joseph’s University. In her current role, Krystle has conducted numerous store audits using the STARS assessment tool to see what marketing happens with tobacco products at the point of sale in the local community.

Community Partner: Children & Family Services

Connect: You are invited to bring your business cards and program or service information to share.

*Note: If Vincennes Community School Corporation is closed due to weather, this event will be canceled and rescheduled at a later date.